Hidden in plain sight
Great quote from the book Hidden in plain sight: “People as a rule do not seek products or services, or want to satisfy needs or wants. Products or services are merely a means to get things done or to...
View ArticleWizards of the Web
I was lucky enough to attend Wizards of the Web in Austin, Texas last month. This is run by the good folk at Future Now (whose blog is a must read for those in ecommerce). While we learnt all different...
View ArticleSuccess with product reviews
It’s fairly common knowledge that product reviews increase conversions. The problem is getting the reviews. I’d had this problem on a client’s site. We enabled product reviews about 6 months ago, and...
View ArticleMake more without spending more
This is the holy grail, right? If there was a (relatively) easy, free way to make more money from your ecommerce shop, everyone would be doing it, right? You would think so. Such a technique does...
View ArticleNew Zappos site
I came across a new Zappo’s site the other day, I think it’s beta (zeta in Zappo’s terminology!). All I can say is: wow! This is a really interesting and gutsy move. I think strong scent is absolutely...
View ArticleSplit Tests on Shopping Carts and Content Management Systems
What is a Split Test? While this post isn’t meant as an introduction, I’ll cover it very briefly. A split test is where you show some people one version of a page and others another and measure which...
View ArticleHigh Converting Ecommerce Sites – Wireframes
The goal of every ecommerce design is (or should be) to maximise sales. Specifically, this usually comes down to optimal conversion rate. Obviously it’s impossible to get right first time – there’s no...
View ArticleOne Step Checkout Test
For my one reader who has been following my sporadic blogging for years (hi mum!) you’ll know I have a bit of an objection to the one step checkout craze that’s swept through shopping carts over the...
View ArticleUsing Analytics To Increase Conversion For Your E-Commerce Site
Building an e-commerce website can provide you with an effective way to sell your products and services to the masses. Regardless of how well you build your site, it may not perform as well as you...
View Article20 Tips To Reduce Your Cart Abandonment Rate
Why do some people place things in their shopping cart and then just abandon it? The fact that they selected those items indicates that they meant to make the purchase. So when the cart is abandoned...
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