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Hidden in plain sight

Great quote from the book Hidden in plain sight: “People as a rule do not seek products or services, or want to satisfy needs or wants. Products or services are merely a means to get things done or to...

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Wizards of the Web

I was lucky enough to attend Wizards of the Web in Austin, Texas last month. This is run by the good folk at Future Now (whose blog is a must read for those in ecommerce). While we learnt all different...

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Success with product reviews

It’s fairly common knowledge that product reviews increase conversions. The problem is getting the reviews. I’d had this problem on a client’s site. We enabled product reviews about 6 months ago, and...

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Make more without spending more

This is the holy grail, right? If there was a (relatively) easy, free way to make more money from your ecommerce shop, everyone would be doing it, right? You would think so. Such a technique does...

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New Zappos site

I came across a new Zappo’s site the other day, I think it’s beta (zeta in Zappo’s terminology!). All I can say is: wow! This is a really interesting and gutsy move. I think strong scent is absolutely...

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Split Tests on Shopping Carts and Content Management Systems

What is a Split Test? While this post isn’t meant as an introduction, I’ll cover it very briefly. A split test is where you show some people one version of a page and others another and measure which...

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High Converting Ecommerce Sites – Wireframes

The goal of every ecommerce design is (or should be) to maximise sales. Specifically, this usually comes down to optimal conversion rate. Obviously it’s impossible to get right first time – there’s no...

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One Step Checkout Test

For my one reader who has been following my sporadic blogging for years (hi mum!) you’ll know I have a bit of an objection to the one step checkout craze that’s swept through shopping carts over the...

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Using Analytics To Increase Conversion For Your E-Commerce Site

Building an e-commerce website can provide you with an effective way to sell your products and services to the masses. Regardless of how well you build your site, it may not perform as well as you...

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20 Tips To Reduce Your Cart Abandonment Rate

Why do some people place things in their shopping cart and then just abandon it? The fact that they selected those items indicates that they meant to make the purchase. So when the cart is abandoned...

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